USER FRIENDLY PACKAGING – GUIDELINE FOR THE INDUSTRY
The purpose of the project was to develop a guideline for the industry regarding user-friendly packaging. The packaging should simplify the steps when opening medical and food packaging. The guidelines build upon the principles of user-driven innovation.The key partners on the project were “The School of Architecture” in Aarhus and the “Technological Institute”, Denmark.
The project purpose was to examine the new plastic box compared to traditional meat cans.For the company, it was paramount that everybody, including elderly people with less power in their hands, can open their packaging. Therefore testers were both young and elderly people with and without physical ailments. Testers opened and closed the chosen packaging while they were recorded. Then they were interviewed (10 minutes) to get detailed insights about the target group and their handling and use of the packaging. The insights were represented in detail at a workshop at the company with employees from different departments, packaging suppliers and an advertising.
Foto Credits: Innovation Network Lifestyle Design Cluster